Marketing Assistance Process

ELIGIBILITY: Southern Alleghenies Planning and Development Commission’s Marketing and Communications Assistance Program (SAP&DC’s MCAP) offers specialized marketing consultation and assistance to small and medium-sized businesses in Bedford, Blair, Cambria, Huntingdon, Fulton and Somerset Counties with 100 employees are less. All for-profit businesses in any industry/sector except retail are eligible. Due to the support of our generous sponsors, SAP&DC MCAP provides marketing  assessment and marketing plan development services FREE of charge. The implementation of the strategy and advice in the plan and its associated costs will be at the business’s discretion.

THE PROCESS

  1. INITIAL ASSESSMENT: We conduct an on-site initial assessment with your business to evaluate the current product, customers, competition, the message delivered to customers, methods you use to deliver your message, networking and partnerships, customer feedback, defining success and measuring it, resources, and work style.
  2. ASSESSMENT REPORT: MCAP will then develop and deliver an Assessment Report for each business. A marketing audit is a comprehensive, systematic, independent and periodic examination of a business’ marketing environment, objectives, systems, strategies, and activities in order to determine problem areas and opportunities. We will share this report with you to validate its accuracy.
  3. MARKETING PLAN: MCAP will develop a detailed Marketing Plan that will present a series of opportunities and specific suggestions including product enhancement strategies, strategies to secure new customers, suggest effective ways to position the business in regard to the competitors, develop methods to refine the message, and much more. We will also present specific plans to utilize a variety of tools to effectively deliver your message.

CONTACT SAP&DC’s Marketing and Communications Specialist at 814-949-6552 or email us at bmazur@sapdc.org or use the form on this page.

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